Sporadically scrolling through Instagram, randomly liking a few photos, and posting a close up portrait of your dog’s face for the fourth time in a week works just fine for an individual using the platform.

But you need to have a more deliberate marketing plan for Instagram if you expect to build a strong community and see real results for your business. Your strategy should cover four key things.

All of your Instagram efforts should be driven by strategic goals. What is your business hoping to achieve by using Instagram? Set goals that tie back to overarching business or departmental goals. For example:

• Increase product sales
• Drive traffic to your website
• Increase brand awareness
• Increase customer satisfaction
• Attract top talent
• Identifying and establishing relationships with influencers

No matter what you’re trying to achieve, your Instagram goals need to be specific, measurable, attainable, relevant, and timely (also referred to as SMART).

If you need social media help from an advertising agency in Arkansas, then you’ve come to the right place. We take care of a number of marketing details, including website development in Benton Arkansas, marketing consulting, and ghost blogging, so contact us today to learn more about what we have to offer.